Please read this important information before starting your search for
a logo designer:
Logos are graphical shorthand images that represent a product or a company
in a symbolic format.
logo is an extremely important part of your business, before a client
contacts you for your services your logo will give that potential client
an impression of the type of company they are working with. The design
of your logo can make your company image appear professional or unprofessional.
Your logo is the beginning process of the corporate ID you will convey
to the public. Typography, color and style of your logo usually molds
the theme you will use for your companys identification.
you ever heard the saying, you get what you pay for? This logic holds
true with a logo design as well. If you spend $30 then your logo will
look like it cost $30. If you want to impress customers with your business's
appearance do not cheapen your identification image. Be careful of so
-called designers that use clip art services. This artwork can not be
copyrighted and others can use it as well leaving you with a logo that
others can claim is theirs.
logo takes time to create and there are important factors to be taken
into consideration. A good designer has the ability to foresee how your
logo will look when printed. Another question is how will the logo look
when it is re-sized or used on a colored background?. A professional
logo designer should research your competitors to see how they represent
themselves. Your designer should brain storm all options, tweaking and
adjusting them along with your own ideas until they have the correct
image for your company.
is more cost effective to pay extra now and receive a professional result
with no future inconveniences.
How much should you pay? Logo design is usually priced depending on
the customers requirements, however, as a rough guide you should budget
anywhere from $250 to $650 for a high resolution, industry standard
vector format either in Pantone® colors or CMYK (four color process).
Use the industry standard vector format. This is the most widely accepted
file which is very flexible. Your logo can be enlarged or reduced with
little or no loss in legibility or sharpness. Not all logo designers
use vector based software. To prevent problems later on in printing
your logo, this is the most important information we can offer you.
B- Make sure upon completion of
your logo you will receive an ownership copyright notice of your logo
in writing from your designer. If they don't do this then you do not
own the logo, your designer owns the copyright and can make claims to
the copyrights for the duration of time the logo was used.
C- Make sure your designer has a
portfolio with a variety of ORIGINAL designs to show you.
D- Make sure your designer works
hand in hand with the color wheel. If they do not understand how the
color wheel works I would question their ability as a designer.
E- Remember "If your logo works
in black and white it will work in color."
Last but not least, make sure your designer is willing to burn a CD
with all your files including the fonts for printing. Make sure you
keep your files stored in a safe place.
Most designers keep your logo backed up on either a CD or DVD but this
is not a guarantee.
Graphic Design has been in business since 1974.
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